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What are the advantages and disadvantages of online market research methods compared with traditional market research methods?
Advantages: first, it is interactive. This interaction is not only reflected in consumers' opinions and suggestions on existing products, but also in consumers' participation in products that are still in the conceptual stage. This participation will enable enterprises to better understand the market and insight into the potential demand of the market;
The second is the timeliness of network research. On the one hand, the speed of research information transmission to users is accelerated, on the other hand, the speed of information transmission from users to researchers is also accelerated;
The third is the convenience and economy of network research. In the whole process of the survey, the investigators can modify and supplement the questionnaire in time, and the respondents only need to have the computer and Internet conditions to feed back their opinions quickly and conveniently. At the same time, the investigators can also sort out and analyze the feedback data quickly and conveniently, Because the feedback data can directly form a database
The fourth is its reliability and objectivity. On the one hand, visitors to enterprise websites are generally interested in enterprise products. On the other hand, the filling of online survey questionnaire is voluntary, not the "forced" type of traditional survey. Therefore, the respondents generally answer the questions carefully, and the survey results are highly reliable, The interviewees accept the research in the environment of completely independent thinking, which is free from the interference of human factors in the traditional research, and can ensure the objectivity of the survey results to the greatest extent. Therefore, the survey results based on existing customers and potential customers can largely reflect the consumer mentality and market development trend, and the survey results are objective and highly reliable
Fifthly, it's space-time. Internet research can be conducted 24 hours a day, and its research objects can be from all over the world
Sixth, its cost is very low, faster than the traditional research speed, low cost, high efficiency, convenient data mining
Disadvantages: low credibility, limited browsing population, need to update frequently, need related skills
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- 1. What are the characteristics of traditional culture and art reflected in Sanwang tomb? What kinds of traditional cultural features does the novel of three kings' tomb reflect? What are the artistic features? ------------------------------------------------------------------------------------------------------- If you have a son, you will kill me. If you have a son, you will say, 'go out and look at the Nanshan Mountain, pine on the stone, and the sword is on its back.' "so you are about to see the king of Chu, One male and one female. If the female comes, the male will not come Moxie's son was named Chi and stronger than Hou. He asked his mother, "where is my father?" his mother said, "your father made a sword for the king of Chu in three years. The king was angry and killed him. When he went, he told me: 'Yu Ruzi: go out and look at the south mountain, the pine grows on the stone, and the sword is on his back.'" so he went out and looked south, and there was no mountain. But he saw the pine pillar in front of the hall, and the stone is low above it. He broke his back with an axe and got the sword Wang dreamt of a son with a wide eyebrow. He said he wanted revenge. The king bought his daughter. When he heard of it, he died. When he went to the mountains, he sang (11). When the guest met (12), he said, "my son is young. Why do you cry so sad?" he said, "I'm a good general and moxizi. When the king of Chu killed my father, I want to repay him!" the guest said, "I heard that the king bought his daughter's daughter, and brought his son's head and sword to repay him." the guest said, "fortunately!" he committed suicide, holding his head and sword in both hands, Li Jiang (13). The guest said, "I will not bear the son" (14), "so the corpse is a servant (15) The guest held his head and went to see the king of Chu. The king was very happy. The guest said, "this is the head of a warrior. It should be cooked in a soup pan (16)". As the king said, the first three days and three nights of cooking are not rotten. The head comes out of the soup (17), and the eyes get angry (18). The guest said, "this head is not rotten. May the king come to see it "The king is coming." the guest imitates the king with his sword (19), and the king's head falls into the soup. The guest also imitates his own head, and his head falls into the soup again. The three pieces are all rotten and can't be identified. They are buried separately in the soup and meat, so they are called "three kings' tomb". Now they are in Yichun county (20) -----------------------------------------------------------------------------------------------------------
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